SOLICITOR TRAINING/COACHING
An effective case for support is fundamental, a realistic goal is critical and an experienced fund-raising counsel is essential, but equally imperative to the success of a capital campaign is the ability of volunteers to effectively seek contributions. In order for volunteers to accomplish their goal, they must be well-trained and have well-understood assignments.

A hallmark of the Conway Company is the organized, effective training it provides to volunteer solicitors. With decades of experience managing capital campaigns for diverse nonprofit clients, Conway consultants are well-prepared to organize and supervise the recruitment, training and assignment of solicitors to achieve maximum results. With Conway Company’s experienced guidance, volunteers come to understand the critical role they will play in the campaign’s success.

To achieve the most effective solicitor training, Conway Company offers clients the following services:

• Developing specific, written job descriptions for volunteer solicitors
• Creating customized training materials for each individual client and campaign
• Engaging in active solicitor training using real-life experiences and role-playing
• Organizing and facilitating report meetings for each section of the campaign

Most often it is Board, campaign cabinet and staff members who take on the role of volunteer solicitors during a campaign. With a keen understanding of the many demands these leaders face for their time and attention, Conway consultants are prepared to offer concise, effective, well-organized training in the following areas:

• How to emphasize mission and stewardship
• How to ask for a major gift
• How to emphasize giving options that will encourage a larger gift including cash, pledges, securities, deferred gifts, real estate, or a combination of these options
• How to effectively promote named gift opportunities
• How to make effective use of the campaign’s communication resources including the case for support, video or brochure
• How to overcome objections

Conway Company consultants are available to accompany solicitors and staff on individual, in-person solicitations.

Upon completion of the training offered by Conway Company consultants, volunteer solicitors are well-prepared to create the understanding of and enthusiasm for the campaign that should translate into significant financial support.

Conway Company offers clients expert counsel, the use of proven fund-raising strategies and an extensive knowledge of the regional philanthropic climate to maximize each organization’s potential through customized fund-raising solutions.