PROSPECT RESEARCH
Whether launching a capital campaign, identifying potential board members or maximizing the impact of an annual giving program, nonprofit organizations need access to current, accurate, detailed information on prospective donors.

Prospect research is one of the specialized services offered by the Conway Company. Experienced consultants are prepared to meet with clients to discuss their research needs and to then offer a plan which can include:

• Preparing in-depth profiles on identified prospects, including details on their financial resources, philanthropic interests and history, as well as giving potential
• Meeting with clients to review and evaluate the research and put it into perspective for that organization’s unique fund-raising situation
• Assigning the most effective solicitor/solicitor team
• Creating appropriate, yet appealing Named Gift Opportunities
• Writing customized appeal letters/proposals to individuals, families, corporations or foundations
• Recommending a specific course of action

Taking full advantage of electronic resources, Conway Company consultants have access to more data than ever before. Research resources include the Internet, public library facilities, search engines, and interactive software programs. In addition, Conway Company subscribes to several electronic databases to serve clients and maintains a proprietary database available for client organizations. Consultants examine property records, securities’ filings of publicly traded companies, and other public documents such as court filings, lawsuits and judgments to obtain a complete picture of a prospect’s financial position.

To determine philanthropic interests and intent, a careful review is made of gifts to other non-profit organizations. Such a review is particularly illuminating to confirm gift ranges, areas of support (such as environmental causes, higher education or social services) and geographic limitations.

Conway Company consultants are available to provide prospect research as a stand-alone service to organizations seeking to enhance their current fund-raising capabilities or within the context of planning for a major capital campaign.

Conway Company offers clients expert counsel, the use of proven fund-raising strategies and an extensive knowledge of the regional philanthropic climate to maximize each organization’s potential through customized fund-raising solutions.