COMMUNICATIONS STRATEGIES/WRITING, DESIGN, VIDEO
Key to the success of any fund-raising effort is a positive public perception of the nonprofit organization. Awareness-building of the organization, its mission and important role in the community should ideally begin long before an active fund-raising effort is undertaken. At the very least, organizations must identify the strengths and impact of their services to reinforce the case for fund-raising support.

Conway Company consultants have the experience and knowledge to aid nonprofit organizations with the strategic planning and implementation of a complete communications package to support both immediate fund-raising efforts as well as long-term organization goals.

Consultants can assist clients with identifying the organization’s strengths to be communicated as well as areas of weakness that require a clear, effective strategy to handle the questions or concerns of potential donors. With an analysis of past and current communications efforts, Conway consultants can counsel clients to enhance the successful communications techniques already in place, as well as advise on different mediums which may be more appropriate for conveying the organization’s mission and message. Conway consultants have expertise in strategic communications planning, video production, written communication, photography and graphic design.

Among the communication services available are:

• Devising an appropriate message within the context of the organization’s culture and donor base
• Writing a case for support for an annual, capital or planned giving campaign
• Designing brochures and other fund-raising materials
• Creating and producing an informational or campaign-specific video
• Developing and producing a campaign or awareness-building newsletter
• Writing appeal letters or direct mail pieces
• Media relations planning and implementation
• Media coaching for staff or volunteers

All communications strategies are undertaken to clearly articulate and reinforce the case for fund-raising support or for the enhancement of the organization’s image. Communication services are available as needed or within the context of a capital campaign.

Conway Company offers clients expert counsel, the use of proven fund-raising strategies and an extensive knowledge of the regional philanthropic climate to maximize each organization’s potential through customized fund-raising solutions.