ANNUAL FUND COUNSEL
Annual funds are essential sources of revenue for most nonprofit organizations. The revenue raised supports yearly operating expenses and often special projects which cannot be funded through other sources. Conway Company offers counsel to organizations seeking to initiate an annual fund or enhance their current annual fund operation. Counsel includes:

• Thorough analysis of past and current fund-raising efforts
• Exploration of areas for annual fund growth
• Creation of a detailed plan including recommendations for implementing improved fund-raising techniques and a suggested schedule for implementation
• Planning and implementation of the communications support necessary for annual fund success; this includes writing annual appeal letters as well as brochure writing and design which both clearly articulate the cause and need for donor support
• Training staff and volunteers in solicitation techniques

All efforts are undertaken within the context of the organization’s mission and culture and with a realistic assessment and expectation of its donor base. Conway consultants are also available to organizations seeking ongoing counsel and expertise as their annual fund operations advance.

Conway Company offers clients expert counsel, the use of proven fund-raising strategies and an extensive knowledge of the regional philanthropic climate to maximize each organization’s potential through customized fund-raising solutions.