Conway Company Fund-Raising Counsel
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OUR SERVICES
From Planning Studies to Prospect Research, Conway Company provides a full spectrum of highly personal fund-raising counsel that meets the needs and budgets of each individual non-profit. These include: (please click on individual service for more information):

Many non-profits contact Conway Company in preparation for a capital/endowment campaign. We suggest beginning such a campaign effort with a Planning Study, which includes the evaluation of your organization’s:

  • institutional image
  • philanthropic image
  • strength of the Case for Support
  • attainable financial goal
  • availability of volunteer leadership
  • quantity of leadership gifts
  • campaign strategies, timeline & budget

Outline Of A Conway Company Planning Study:

Phase I
Phase II
Phase III
Phase IV
2 Weeks
4 Weeks
3 Weeks
1 Week
• Assess internal capacity for a campaign
• Research & write preliminary case for support/scale of gifts
• Identify interviewees; mail introductory letter
• Communicate plans to Board & staff
• Organize & schedule group interviews
• Schedule & conduct individual interviews
• Hold group interviews
• Add additional names as needed
• Provide client feedback
• Analysis by consulting team
• Identify report themes
• Write report
• Inform client of recommendations
• Present final report
• Seek approval for action steps

After completing a Planning Study, most organizations are ready to move directly into a campaign. Here is an example of a typical campaign timeline:

Campaign Activities
 Months
1
2
3
 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Conduct Planning Study                                            
Early Campaign Activities                                              
Leadership & Board Gifts; Kickoff Phase                                      
Major Gifts                                    
Special Gifts                                    
General Gifts; Victory Celebration                                        
Prospect Research                        
Foundation Proposals                      
Communication Strategies              
Solicitor Training                        

If you have questions about a Planning Study or Campaign Management contact us.
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